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Showing posts with label russia. Show all posts
Showing posts with label russia. Show all posts

September 30, 2011

An okay cappucino.


While doing some morning reseach, I came across a russian brand called  “Kapuchok”.

Created from a combination of words “ cappucino” and “ok”= ok cappuccino= cappuccino is ok= cappuc….ok= a bit of russian touch and we get  “Kapuchok”. In russian its sound hillarious. The suffics “ok” in the end of the word is added to make a word or name smaller, cuter. Like –ita in spanish or petit… in french,  as far as I know.
In addition “puchok” in russian means  a bunch (of flowers) or a bun.
And still –that is not all.
« Kapuchok » has a symbol.
The symbol is a spanish guy called Signor Capuchok.
I guess « Tovarish » Capuchok refused to assimilate with russian « Kyrrilitsa » and kept his latin C. That was his protest against Asterix shorts, American bagel, cup of itallian cappucino and English hat, french moustache and the origin of the  gorgeous sneakers remain unknown .
Poor Capuchok.  I am still lost in conjectures whether it is a smile under moustache or a fishing  line squeezing his neck…
Part time waiter, part time walking billboard, Capuchok has to wear a board with his competitor/subsidiary  dynamic symbol- the turning coffee-bean.
 Be warned that the coffee bean is very unpredictable. It turns in different directions depending on where it is , making the life of Signor Capuchok even more complicated.

U may be wondering about what exactly is the KapuchOk brand ?
KapuchOk is a moscow based company producing vending coffee machines :
“Note that another constant aim of the project "KapuchOk" is to develop and implement mechanisms to improve the efficiency of vending business at the expense of non-standard network management procedures.”
It's not to be sneezed at/  Это вам не хухры-мухры.


May 18, 2011

Guru Groove



An upcoming Russian band, GURU GROOVE FOUNDATION, who I know nothing about except that I love their music and this song in particular and that their first album  coming out soon.
I just dream that they will have a concert in Moscow in August when I am there...

http://gurugroove.ru/

April 28, 2011

Improve Yourself

adsoftheworld.com
Ad for a Gym Club


Improve yourself.
Advertising Agency: LOWE, Moscow, Russia
Creative Director / Copywriter: Andreas Mielenhausen
Art Director / Illustrator: Viktor Melamed
Published: November 2007

dirt can look beautiful

http://adsoftheworld.com/media/tv/mir_chistoty_world_of_cleanliness_dirt

I decided to take a look at works of russian ad agencies  to see how the russian ad market is different from elsewhere. Here is my first find.
Ad for cleaning company Mir Chistoti.
Sex sells. and nice music too.

March 8, 2011

8 th of March

1969, Leshev
8th of March is an International Women's day. But it seems to me that its truly celebrated only in Russia. In France, for example, it is mentioned (!), like as if it was a name day of Colette or any other cute little french name.
In Russia 8th of March is a not working day, celebrated from 1966, memorising the strike of women in St Petersburg of 1917 which caused the beginning of "February revolution". And it is, by the way, mostly named 8th of March rather than International Women's day. So in most of the times women are congratulated by  "Happy 8th of March!".
8th of march is taken seriously.
Men feel due to equalize as on the 23 of February they most probably received various congratulations and presents for Defender of Motherland Day (or simply Men's Day as any man is expected to defend if needed).
Two weeks before the holiday male students club together to by flowers for their fellow female students and teachers,   one week before kids at school start drawing number 8 decorated with flowers for their grandmothers and mothers and  other female relatives, a day before men buy flowers and hide them in the wardrobe to be presented in the morning. The flower-shops are full of tulips and although it might be around minus 5 outside and snow around , it feels like it is spring in Russia. And I think it is nice.
I ve also been congratulated/and congratulating  this morning (by) my family and by President Medvedev from his twitter, who wished Russian women spring's warmth and good mood (two always missing things for those who live in Russia :)))

A Few more vintage USSR era postcards for this day:



1974, Pashkov

1969, Chmarov





While I started to search for the most "soviet"/"sovok" ones i realized how beautiful they are. I really started to like the art of ussr times . The postcrds are taken from this website .