A new fashion retail innovation ! Ta Da!
http://www.imaginefashion.com/
http://www.imaginefashion.com/
"Launching in 2011, iF is a fashion film destination, offering bespoke film editorials directed by celebrated creatives.
...a taste of what the future holds will be unveiled with the release of iF’s first fully interactive fashion film this year as part of a special preview showcase... "
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