what a great ad
3M - Wave Sound from Grey Digital on Vimeo.
"This is a graphic film, where we use the skylines of large cities in the world, and sounds related to each one of them. Each sound triggered a building skyline simulating waves sound. After the product is revealed the wave sound turns off.
The 3M headphones works like a 'ears protector'. How it works? With the best noise cancelling in the market."

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